Radhika Sharma

SKILLS SUMMARY

●       Strong project management skills and capable of prioritizing multiple projects in high paced environments

●       Proficient in analyzing customer analytics to create insights and recommendations

●       Knowledgeable in business statistics and KPI analysis

●       Skilled at fostering strong relationships across teams and departments to facilitate effective collaboration

EDUCATION

University of Guelph-Humber | Toronto, Ontario                                                                Sept 2020 – April 2024

University of Guelph

●    Honours Bachelor’s Degree in Business Administration; focused on Marketing

Humber Institute of Technology and Advanced Learning

●    Diploma in Business Administration, Specialization in Marketing

WORK EXPERIENCE

Marketing Intern | Turbo Studio | Mississauga, ON                                                                    Jan 2023 – Present

·       Project managed the design and execution of multiple marketing campaigns including online digital marketing, email marketing, social media and direct mail

·       Experience with A/B Testing, applying metrics and critical thinking to optimize marketing strategies

·       Assisted in developing content for advertising campaign, newsletters, and media content

·       Review marketing assets to confirm they are exactly as designed according to requirements

Co-Founder | Shakti Foundation | Brampton, ON                                                                                Aug 2015 – Present
Shakti foundation is a non-sectarian, non-political, and non-discriminatory organization dedicated to empowering under-privileged girls in India
●       Led a cause-driven campaign branded as “Kids Helping Kids’, which focused on developing and selling promotional material to raise funds for the foundation

●       Designed and productionalized custom t-shirts which were sold at pop-up locations across Canada and the USA.

●       Created email, direct mail and flyers promoting fundraising activities

●       Utilized statistical analysis to track fundraising progress and optimize sales strategies

Team Lead | Canada’s Wonderland | Vaughn, ON                                                                 June 2021 – Oct 2023

●       Responsible for resolving disputes and guest complaints

●       Accountable daily paperwork, training of team members, and conducting regular meetings

●       Ensure the save operations of park rides by conducting safety checks

●       Collaborated with the team department for suggestions to enhance guest engagement and experience

Administrative Assistant | Promatek – Magna International | Brampton, ON                         Sept 2019 – Jan 2020

●       Managed office supplies, vendors, organization, and upkeep

●       Audited purchase orders and invoices to ensure accuracy

●       Obtained signatures for financial documents and external/ internal invoices

●       Followed up with customers on unpaid purchase orders

VOLUNTEER EXPERIENCE

Customer Service Representative | NDP Campaign Election | Brampton, ON                        Sept 2019 – Oct 2020

●       Educated citizens on the importance of voting and provided options on where to vote

●       Discussed party platform and answered questions from undecided voters

Ambassador | Sandalwood Heights School | Brampton, ON                                                   Oct 2017 – June 2020

●      Coordinated and conducted school tours for parents and potential students, offering insights into courses

●      Orchestrated inclusive events commemorating significant cultural holidays such as Black History Month and Asian Heritage Month

ACADEMIC PROJECTS

Event Coordinator | Art Gallery | University of Guelph                                                         Oct 2023 – Nov 2023

●      Managed event budgets effectively by negotiating vendor contracts for optimal costs while upholding high-quality standards, leading to cost savings, and improved financial performance.

●      Collaborated with gallery management to devise themes, and event structures to diverse audience preferences

●      Managed all event logistics, encompassing venue selection, setup, scheduling, and vendor coordination, ensuring execution within strict timelines and budget constraints

●      Implemented robust metrics and statistical analysis tools to measure event success including attendance rates, visitor demographics and engagement metrics

Social Media Advertising Plan | University of Guelph                                                        March 2023 – April 2023

·       Developed a social media campaign to spread awareness for a new car detailing business in Mississauga;  campaign generated 80K impressions, 6K engagements, and about 15% increase website traffic

●      Presented business outcomes and recommended to business to gain buy-in

●      Interpreted statistical data to refine ad targeting, content strategies, and scheduling for optimal campaign performance

Blue Apron Analysis | University of Guelph                                                                               Jan 2023 – Feb 2023

●      Conducted in-depth PEST and SWOT analysis of market trends and consumer behaviors, resulting in strategic recommendation to optimize market positioning

●      Employed statistical insights to propose targeted marketing strategies and rebranding initiatives, outlining implementation for sustain growth

●      Developed and presented a comprehensive marketing plan, focusing on targeted initiatives that increased brand loyalty and engagement among high-value customers

ACHIEVEMENTS

Honors List for the 2021/2022 Term

●      Academic Achievement for getting on the Honors List, which requires an 80 percent average

●      Renewable Entrance Scholarship Sept 2020

●      Received a $3,000 scholarship upon admission to the University of Guelph–Humber

INTERESTS & HOBBIES

●      Brampton Soccer League                                                                                                           2014 – 2016

●      Classical Indian Bharatanatyam Dance Classes                                                                            2012 – 2013