Dr. Malak Attia has a solid experience in marketing from practitioner and academic perspectives. She holds a DBA in International Marketing, a Master Degree in Leadership, and more than ten years’ experience in professional marketing education. She currently teaches at Seneca and Conestoga Colleges. As a practitioner, Dr. Attia has supervised Social Media channels for a prominent Canadian company for more than two years and has more than ten years international experience working at Schlumberger Oil Services as a Marketing Coordinator in Egypt, and as a Digital Marketer in Dubai. Dr. Atia appreciated working in different countries, and cultural contexts, as she loves building connections and developing a constructive and cooperative human-centric ecosystem. She also cultivates arts through her hobby as a painter.