Artificial intelligence is revolutionizing marketing in Ontario, transforming roles, decision-making, and creativity. As marketers shift from tactical execution to orchestrating data and creative pipelines, new hybrid roles emerge, demanding a fresh skill set. This article explores three seismic shifts in the marketing landscape, offering insights into the skills needed for the future. From continuous experimentation to privacy-first data design, discover how to navigate this transformation responsibly. Join us on a journey to re-architect marketing strategies that prioritize ethics, creativity, and inclusivity, ensuring Ontario marketers are equipped to thrive in the next decade.
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