Want to be a part of one of the most exciting, creative and fast-growing sectors on the planet?
“The digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.”
– Career in Digital Marketing, 2018.
Position for future success with the most advanced degree for the innovation economy.
In Partnership with DÜCERE, the online BA (Hons) Applied Digital Marketing programme provides professionals with the skills and understanding required to excel as digital marketing managers in the modern business environment. The program is designed to provide employees with the skills and competencies to become effective supervisors, team leaders, managers and project managers.
Certifying University
The University of East London is a public university located in the London Borough of Newham, London, England, based at three campuses in Stratford and Docklands, following the opening of University Square Stratford in September 2013. The university’s roots can be traced back to 1892 when the West Ham Technical Institute was established. It gained university status in 1992.
General Information
Delivery: 100% Online
Duration: 3 years
Admission Criteria: 96 UCAS Points or International Equivalent Or demonstrated work experience.
Intakes: February, June, September
Program Structure (17 Core Subjects + 2 Specialised Subjects)
Designed to provide employees with the skills and competencies to become champions of change.
The structure of our programme includes several modules covering a wide range of critical business topics and a Major Applied Industry Project, to provide you with the opportunity to transform theoretical concepts into real-time business projects.
Our 17 BA (Hons) course units are:
- Introduction to Digital Marketing
- Digital Disruption
- Design Thinking
- Content Creative and Design Fundamentals
- Fundamentals of Entrepreneurship
- Project Management
- Fundamentals of Marketing
- Website UX
- Paid Advertising Campaign Management
- Customer Loyalty
- Influencer Marketing
- Social Community Management and User General Content
- Managing Money and Finance
- Data Analysis, ROI & Reporting
- Competitive Market Positioning
- Channel Partnerships and Affiliate Marketing
- Customer Management and Conversion Strategy
- + Major Applied Industry Project
Program Requirements for Graduation
The BA (Hons) Applied Business Innovation degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one specialized subjects.
Program Assessment Method (Applied Learning. No Exams)
The BA (Hons) Applied Digital Marketing degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one applied Industry Project.
Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.
