Overview
About CPM
Main purpose
The Chartered Professional Marketer (CPM®) is aimed to help marketing professionals to prove to industry stakeholders, academia and governments that they have the professional qualifications, certified by a qualified and legally designated body of knowledge, on current core marketing knowledge and principles.
Target audience
The CPM designation is recognition for marketers who have achieved the highest level in the profession. It sends a solid signal to peers and employers about dedication and commitment to a lifelong learning cycle and to stay ahead in the marketing field, upholding the highest professional standards, principles and ethics in the province of Ontario.
Benefits of the designation
- Heightens your marketability and provides differentiation from others engaged in professional marketing services.
- Demonstrates your commitment to staying abreast of the latest marketing knowledge and practices.
- Indicates that you operate under the highest professional standards.
- Allows you to use the CIMMO CPM designation and logo for public recognition of your professional achievement.
- Serves as a benchmark of your career accomplishments and as a roadmap for professional development.
Eligibility
Who can apply
You can earn the CIMMO CRM® designation by satisfying the following criteria:
CIMMO membership
Have CIMMO’s Professional membership plan in good standing by adhering to the code of ethics.
Education background
Have an accredited post secondary degree in business or marketing.
Professional experience
Have 5+ years of professional experience in the field of marketing.
Process
Steps of CPM designation
1
Take a practice exam, available online. Based on your results, you may be recommended to take additional modules before the exam.
2
Complete any modules recommended by the results of the practice exam, if applicable.
3
Submit the application form to CIMMO. This will require your resume and academic transcripts.
4
Complete the CPM exam.
For applicants without a degree from an accredited marketing program (but hold a bachelor’s degree in business):
1
Complete the General Training Program online within 2 years, achieving a 70% or higher grade on each of the modules’ final exams. Two exam retakes are permitted.
2
Optional: Take a practice exam, available online. Based on your results, you may be recommended to take additional modules before the exam.
3
Complete any modules recommended by the results of the practice exam, if applicable.
4
Submit the application form to CIMMO. This will require you to submit your resume, 3 references, and your work history.
5
Pass the CPM exam or Complete CIMMO’s Chartered Marketer Diploma (12 modules).
Exam
Exam details
Period
Once your application has been approved, you will have 60 days to complete the online exam successfully.
Format
It is made of 200 multiple-choice questions with a three hour competition deadline.
Fee
The exam fee is $99 for CIMMO members and $299 for non-members.
Grading
You will be notified of your grade within 5 minutes of completing the exam.
Certificate
You'll immediately receive your formal certificate If you have passed the exam.
Passing criteria
85% overall, with at least 70% on each module.
Certifications
CPM specializations
Technologies
Marketing Technologies Certification
To provide marketers with the skills and knowledge to support their decision-making for the best marketing technologies.
Management
Marketing Management Certification
To examine the fundamental principles and concepts of marketing from a decision-making standpoint.
Analytics
Marketing Analytics Certification
To understand analytics-based marketing to drive ROI and marketing campaigns.
Digitality
Digital Marketing Certification
To offer a practical guide to the core techniques in digital marketing through case studies.
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