Overview
About the certification
Marketing management certification examines the fundamental principles and concepts of marketing from a decision-making standpoint.
Target audience
This certification is recommended to help marketing managers develop and implement marketing strategies. It can also be of great value for managers in other areas, such as finance, accounting, and operations, to understand how marketing strategies impact their operations.
Context
Through this self-paced 14-week certification, you will be introduced to managing the marketing processes in various contexts, including not-for-profit, international services, and environmental issues.
Topics
Topics include marketing strategy, research, customer relationship marketing, market segmentation, branding, pricing strategies, distribution channels, integrated marketing communications, and international marketing.
Outcomes
Skills outcomes
Upon successful completion of this certificate, marketers will be able to:
1
Manage the marketing department resources and processes
2
Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company
3
Develop effective marketing strategies to achieve organizational objectives
4
Design a strategy implementation program to maximize its chance of success
5
Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.
Exam
How does it work
Purpose of the exam
This test will help you know where your knowledge is up to date and which areas you need help improving.
Prepare for the exam
How you prepare for the certification is up to you. However, we recommend following the CIMMO Learning Path.
Practice exam
You can evaluate your current skills with our free practice exam. All users must log in or register to access the CIMMO Center for Certification to take our free practice exam.
Pricing
The cost is $300 for CIMMO members and $400 for non-members.
Minimum passing score
Answer 80% of the questions right, and you’re a CPM®, Marketing Technologies.
Number of attempts
If you don’t pass the first time, no worries. You get a total of three attempts to pass the certification exam.
Format
The exam will be delivered online with multiple-choice questions.
Exam duration
The exam will take about two hours to complete.
CIMMO
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