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Start updating your skills and Expand your knowledge today!
[/mk_fancy_title][mk_padding_divider size=”30″][vc_column_text css=”.vc_custom_1546980386058{margin-bottom: 0px !important;}”]Through CIMMO’s Professional Development Programs, you will have the opportunity to develop core marketing competencies, and achieve your professional goals. All of our courses and certifications are Designed to accommodate your very busy professional’s schedule, through a self-paced online course that you can complete at your convenience. CIMMO’s professional development courses and certificates cover an array of an up to date marketing topic including marketing strategy and management, brand management, digital marketing, marketing technologies, and more that are up to date and suitable for professionals in a variety of industries and markets.
Our courses and certificates were carefully designed by experts from a variety of areas in the marketing profession in Ontario and internationally. At the certification level, you may have an opportunity to collaborate with a diverse set of peers to enrich your learning and your professional network.  At CIMMO, we believe in your potential inviting you to step outside of your everyday routine and challenge yourself. We welcome you to join our learning community and build the necessary knowledge and tools to help you, and your enterprise to succeed in a very competitive world.
Enjoy a pleasant learning journey at your convenience and pace using modern tools and learning methods that will enhance your knowledge and keep you current with the market trends.[/vc_column_text][mk_padding_divider size=”30″][vc_separator border_width=”4″ css=”.vc_custom_1546395556981{background-color: #e0e0e0 !important;}”][/vc_column][/vc_row][vc_row][vc_column][mk_page_section][/mk_page_section][vc_column_text disable_pattern=”false” css=”.vc_custom_1546394232312{margin-bottom: 0px !important;}”]
WISE & RISE: FOR WOMEN LEADERS AND ENTREPRENEURS
This program is designed to broaden and further develop your leadership capacity, help you learn how to find your voice, build your confidence and leverage your unique strengths to lead inclusively. Become a Confident, Authentic, Inclusive and Resilient Leader. Through WISE & RISE, we will better prepare and equip you in your leadership role and journey. Become a better leader at work, understanding and developing accountability through strategic decision-making and creating a sustained impact as a leader.
You will learn to develop your presence as a leader and how to connect authentically and build confidence in others to inspire and motivate people into action and how to project confidence, own decisions, and how to effectively deal with conflict.
The Global MBA (Rome Business School)
Designed to provide employees with the skills and competencies to become effective marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.
The Executive MBA (University of East London)
Designed to provide employees with the skills and competencies to become effective marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.
Segmentation and Targeting
Powered by Harvard Business Publishing materials, this module introduces two integral parts of any marketing strategy: segmentation and targeting and features topics such as demand space segmentation and segmentation based on multiple consumer channels and touchpoints. It also expands on how segmentation and targeting can heavily impact an organization's product offerings and corporate structure.
Salesforce Design and Management
Powered by Harvard Business Publishing, this module introduces (1) the importance of sales force design in implementing organizational strategy and (2) the role of sales force management in linking structures and processes to behaviours. The material combines theoretical perspectives with real-world examples drawn from the business-to-business (B2B), business-to-consumer (B2C) and nonprofit sectors to illustrate the range of challenges and opportunities in this field.
Sales Certification
Product Strategy
Powered by Harvard Business Publishing materials, this module focuses on the three issues a company must address in developing its product policy: 1. Product mix breadth refers to the variety and number of product lines offered. 2. Product line depth is the number of items in a given product line. 3. Product item design refers to each product's specifications.
Principles of Marketing
Pricing Strategy
Powered by Harvard Business Publishing materials, this module introduces the fundamentals of getting prices right. First, it introduces value pricing, which requires a detailed understanding of a firm's product's true economic value (TEV) for a specific customer. Value pricing also requires a decision to divide that value between the firm (providing the firm with its incentive to sell) and the customer (providing the customer with an incentive to buy).
MBA Luxury Brand Management (University of East London)
Designed to provide employees with the skills and competencies to become effective marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.
MBA Innovation and Leadership (Torrens University Australia)
Designed to provide employees with the skills and competencies to become effective marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.
MBA Data and Cyber Management (University of New England)
Designed to provide employees with the skills and competencies to become effective marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.
Marketing Technologies (MarTech) Certification
Marketing Strategy
Marketing Management Certification
Marketing Intelligence
This course aims to reflect on the changes in how market research is conducted, including the impact of technology on research methods and how organizations are building marketing programs that go beyond collecting data points to achieve greater business insights. Examples highlighting various secondary and primary research methods and techniques have been incorporated throughout the reading
Marketing Ethics
Marketing Communications
Marketing Communications
Powered by Harvard Business Publishing, this module covers fundamental concepts, theories, and frameworks in marketing. This module begins with an overview of marketing communications strategy and then presents a framework for designing strategies to optimize consumer engagement. This framework offers marketers three broad phases for developing a marketing communications plan: strategic intent, strategic execution, and strategic impact.
