Member Spotlight: Reginald Sheppard

By: Madeleine Christmann

Check our member in the spotlight – Reginald Sheppard. Highlighting his thoughts on how the New Brunswick government should aim to use digital marketing strategies when connecting with the younger generation on COVID-19. A true testament to CIMMO’s online courses and mentorship paired with long-time member success. You can read more about the article here.

Humber Online Solutions Webinars

CIMMO is delighted to invite members and stakeholders to join Humber Online Solutions’ webinars series. Registration is free. To register just click on each title.

Wednesday Sept 23, 2020 @ 7:00 to 8:00 PM

The Future of Technology in Retail

Thursday Sept 24, 2020 @ 7:00 to 8:00 PM

Build Your e-Commerce Store with Shopify

Saturday Sept 26, 2020 @ 12:00 to 1:00 PM

Blogging 101: How to Be A Successful Blogger

Thursday Oct 1, 2020 @ 7:00 to 8:00 PM

Digital Analytics; Measuring Social Media ROI

Saturday Oct 3, 2020 @ 10:00 to 11:00 AM

Web Scraping


Women In Management Network: Connecting Diverse Professionals and Inspiring Emerging Marketers

On Tuesday, October 1, 2019, the Women in Management Network (WMN), part of University of Ottawa’s Telfer School of Management, hosted a #RealTalks Marketing Panel and Discussion networking event for their members at the Impact Hub in the heart of downtown Ottawa. Close to 100 people were in attendance.
Panelists included Dipalli Bhatt from Enghouse, Diana Kolesarova from Fullscript, Aida Alves from the Royal Canadian Mint, Sabrina Nash from the Royal Canadian Navy, and our very own Luiza Sadowski, Chief Communications Officer for CIMMO.
Some of the questions covered by the panelists included day-to-day responsibilities, educational and professional background, career journey—the best advice they could give to someone interested in pursuing a career in marketing, and some of the biggest shifting trends they’ve seen in the industry over the years. A Q&A and networking, complete with refreshments, followed.
All panelists brought their diverse marketing backgrounds and shared valuable insights and experiences that inspired everyone in the room! Many of the attendees, members and alumni of WMN and the Telfer School of Management, had captivating follow-up questions. They were so moved by the discussions, they all exchanged contact info following the panel. What’s more, the WMN received amazing feedback from everyone following the event, and left learning something new.
“This event was truly amazing! I left the venue feeling empowered, committed and inspired to keep chasing my dreams. Thank you to all the panelists for sharing their passion and encouraging us to pursue ours.” – Stella Rivas, Career Director, WMN

Taiwo O. Soetan, CPM, earns Ph.D.


Taiwo (Tai) Soetan has earned a Ph.D. in Higher Education from the University of North Dakota, Grand Forks, U.S.A. Holders of this degree are prepared for mid and upper-level administrative roles or faculty positions. The Ph.D. program emphasizes research, theory and practice.

Tai was a leader with the now-dissolved Canadian Institute of Marketing. He was Vice-Chair and a Member of Council for approximately 10 years. His degree enhances the skills and experience he already has.

His graduation ceremony was on August 2, 2019, at the university’s summer commencement ceremony.