Bachelor of Applied Business (Marketing)

In Partnership with DÜCERE, the online BA of Applied Business (Marketing) program provides professionals with the skills and understanding required to excel as strategic and operational managers in the modern business environment. The program provides employees with the skills and competencies to become effective supervisors, team leaders, and project managers. Delivered with Torrens University Australia, our mission is to bridge the gap between education and industry by delivering a Bachelor’s degree with real career impact.  This Bachelor of Applied Business (Marketing) combines management and Marketing leadership fundamentals with the practical enterprise skills required to understand consumer behaviour, technologies and cultures in genuinely global world.

Certifying University

General Information

Delivery: 100% Online

Duration: 2 years (full time) and 4 Years (part time)

Admission Criteria: 88 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: January, April, July and September

Program Structure (11 Core Subjects )

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The Bachelor of Applied Business (Marketing) degree requires the completion of 11 subjects.

Areas of study:

  • Marketing Strategy and Planning
  • Competitive Market Positioning
  • Digital Business and Disruption
  • Integrated Marketing Communications
  • Management and Leadership
  • Design Thinking for Business
  • Corporate Social Responsibility
  • Financial Management
  • Project Management
  • Product Management

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business (Management) degree requires the completion of 18 subjects. This is made up of 16 compulsory modules and two specialized subjects.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.

BA (Hons) Bachelor of Applied Digital Marketing

Want to be a part of one of the most exciting, creative and fast-growing sectors on the planet?

“The digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.”
– Career in Digital Marketing, 2018.

Position for future success with the most advanced degree for the innovation economy.

In Partnership with DÜCERE, the online BA (Hons) Applied Digital Marketing programme provides professionals with the skills and understanding required to excel as digital marketing managers in the modern business environment. The program is designed to provide employees with the skills and competencies to become effective supervisors, team leaders, managers and project managers.

Certifying University

The University of East London is a public university located in the London Borough of Newham, London, England, based at three campuses in Stratford and Docklands, following the opening of University Square Stratford in September 2013. The university’s roots can be traced back to 1892 when the West Ham Technical Institute was established. It gained university status in 1992.

General Information

Delivery: 100% Online

Duration: 3 years

Admission Criteria: 96 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: February, June, September

Program Structure (17 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

The structure of our programme includes several modules covering a wide range of critical business topics and a Major Applied Industry Project, to provide you with the opportunity to transform theoretical concepts into real-time business projects.

Our 17 BA (Hons) course units are:

  • Introduction to Digital Marketing
  • Digital Disruption
  • Design Thinking
  • Content Creative and Design Fundamentals
  • Fundamentals of Entrepreneurship
  • Project Management
  • Fundamentals of Marketing
  • Website UX
  • Paid Advertising Campaign Management
  • Customer Loyalty
  • Influencer Marketing
  • Social Community Management and User General Content
  • Managing Money and Finance
  • Data Analysis, ROI & Reporting
  • Competitive Market Positioning
  • Channel Partnerships and Affiliate Marketing
  • Customer Management and Conversion Strategy
  • + Major Applied Industry Project

Program Requirements for Graduation

The BA (Hons) Applied Business Innovation degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one specialized subjects.

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Digital Marketing degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one applied Industry Project.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.

BA (Hons) Bachelor Applied Business Innovation

The pace of business innovation typically outpaces the speed of academic program development. Therefore a new style of education is necessary to build the skills necessary to thrive in the digital economy. One based on industry collaboration and delivered through the most advanced digital learning platform.

In Partnership with DÜCERE, the online BA (Hons) Applied Business (Management) program provides professionals with the skills and understanding required to excel as strategic and operational managers in the modern business environment. The program is designed to provide employees with the skills and competencies to become effective supervisors, team leaders, managers, and project managers.

Certifying University

The University of East London is a public university located in the London Borough of Newham, London, England, based at three campuses in Stratford and Docklands, following the opening of University Square Stratford in September 2013. The university’s roots can be traced back to 1892 when the West Ham Technical Institute was established. It gained university status in 1992.

General Information

Delivery: 100% Online

Duration: 3 years

Admission Criteria: 96 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: February, June, September

Program Structure (17 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The BA (Hons) Applied Business Innovation degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one specialized subject.

The structure of our programme includes several modules covering a wide range of critical business topics and a Major Applied Industry Project, allowing you to transform theoretical concepts into real-time business projects. The course units are:

  • Fundamentals of Innovation
  • Fundamentals of Entrepreneurship
  • Digital Disruption
  • Management Strategy
  • Design Thinking
  • Project Management
  • Fundamentals of Marketing
  • Corporate Responsibility
  • Organizational Change
  • Management Communications
  • Big Data
  • Global Economy
  • Managing Money and Finance
  • Capital Raising
  • Competitive Market Positioning
  • Diversity and Inclusion
  • Applied Leadership
  • + Major Applied Industry Portfolio

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business Innovation degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one applied Industry Project.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.

Accelerated BA in Applied Business

Want to be a part of one of the most exciting, creative and fast-growing sectors on the planet?

“The digital economy is growing ten times faster than the traditional economy, and firms that engage in online trading are twice as likely to create jobs as firms that aren’t.”
-Career in Digital Marketing, 2018.

In Partnership with DÜCERE,  this program was designed to provide employees with the skills and competencies to become influential marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.

Certifying University

  • Third oldest University Royal Charter in Wales and England
  • Students’ Choice Awards 2019, ranked Top 10 in the UK
  • HRH, the Prince of Wales, Royal Patron
  • University founded in 1822
  • Four campuses
  • 13 partnerships with US universities

General Information

Delivery: 100% Online

Duration: 18-24 months

Admission Criteria: 88 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: Open all year

Program Structure (16 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The BA (Hons) Applied Business (Marketing) degree requires the completion of 18 subjects. This is made up of 15 compulsory modules and two specialized subjects.

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business (Marketing) degree requires the completion of 18 subjects. This is made up of 16 compulsory modules and two specialized subjects.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Marketing.

Program Subjects

Advanced Diploma in Leadership & Management:

  • Develop Critical Thinking In Others
  • Communicate With Influence
  • Develop And Implement Business Plans
  • Manage Innovation And Continuous Improvement
  • Lead And Manage Organisational Change
  • Provide Leadership Across The Organisation
  • Apply Critical Thinking For Complex Problem Solving
  • Contribute To Strategic Workforce Planning
  • Develop Marketing Plans
  • Develop, Implement And Maintain WHS Management Systems

Final Year. Four General Units:

  • Big Data
  • The Global Economy
  • Management Strategy
  • Organizational Change

Bachelor of Applied Business (Management)

In Partnership with DÜCERE, the online BA of Applied Business (Management) program provides professionals with the skills and understanding required to excel as strategic and operational managers in the modern business environment. The program provides employees with the skills and competencies to become effective supervisors, team leaders, and project managers. Delivered with Torrens University Australia, our mission is to bridge the gap between education and industry by delivering a Bachelor’s degree with real career impact.  In an era of rapid economic and technological disruption, traditional business models have given way to new opportunities, challenges, and perspectives. With that in mind, this Bachelor of Applied Business (Management) combines management and business leadership fundamentals with the practical enterprise skills required to lead in a truly global world.

Certifying University

General Information

Delivery: 100% Online

Duration: 2 years (full time) and 4 Years (part time)

Admission Criteria: 88 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: January, April, July and September

Program Structure (16 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The BA in Applied Business (Management) degree requires the completion of 11 subjects.

Areas of study:

  • Managerial Communication
  • Business Model Analysis
  • Project Management
  • Financial Management
  • Design Thinking for Business
  • Managing Employee Relations
  • Digital Business and Disruption
  • Managing Diverse Workplaces
  • Marketing and Entrepreneurship
  • Corporate Structuring and Business Law
  • Leadership and Management Strategy

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business (Management) degree requires the completion of 18 subjects. This is made up of 16 compulsory modules and two specialized subjects.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.

Program Subjects

» Business Model Development
» Fundamentals of Entrepreneurship
» Fundamentals of Management
» Fundamentals of Marketing
» Fundamentals of Project Management » Managing Money and Finance
» Corporate Responsibility
» Design Thinking
» Digital Business and Disruption
» Digital Marketing
» Managing Employee Relations
» Managerial Communication
» Managing Diverse Workplaces
» Applied Leadership
» Big Data
» The Global Economy
» Management Strategy
» Organisational Change