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Once you have the CPM® designation, and you have the desire to deepen your knowledge on digital marketing, this certification is for you. Through this certification, you will be prepared for digital marketing leadership roles through a self-paced 14-week course that uses up-to-date blended learning technology and real business scenarios, allowing you to practice with digital marketing tools. Upon completion of the certificate, you will acquire the ability to draft digital marketing plans and have a better understanding of the client / agency dynamics. Also, this certification brings you current with the latest digital strategies, enabling you to master digital channels, deliver on digital customer experience, and increase your employability advantage.