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The Marketing profession is very much impacted by the age of Big Data. Marketing analytics are becoming very important for the decision-making process. If you hold CIMMO’s CPM® designation and you wish to dive into marketing analytics, this is the right certification for you. Enhance the quality of business decision-making by helping organizations better understand customers and competitors. This fourteen-week, self-paced course will help you build skills to capitalize on the unprecedented availability of customer data.