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This 14-week course is  self-paced and recommended for CIMMO CPM® holders who aspire for an executive position in marketing. The aim of the certification is to improve the Chartered Professional Marketer’s ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Topics such as strategic marketing planning, marketing research, and MarTech are approached from a management standpoint through a course that combines interactive discussions, cases, and practical examples of consumer and business-to-business products, services, and no-profit organizations.