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In the era of artificial intelligence (AI), Internet of things (IoT),  and fourth industrial revolution, customers’ experience will not be the same. For this reason, marketers are challenged to develop an understanding of the forces driving competition and demand in markets where technology-intensive products and services have earned significant market presence. As a Chartered Professional Marketer CPM ®, you are invited to take this journey of discovery where you will be exposed to the modern marketing technologies that are dramatically impacting the customer experience.