Ola

Ola Ogbeide, MBET
Email: olaogbeid@gmail.com | 226-505-9534 | Kitchener, ON | LinkedIn: https://www.linkedin.com/in/ola-ogbeide/
PROFILE
A goal-oriented professional with over 8 years product marketing experience across Consumer-Packaged Goods (CPG), Consulting, and Tech industries, successfully capitalizing on market trends to drive brand growth. Demonstrated expertise in project management, new product launches, and marketing campaign execution. Passionate about building customer-centric products, focusing on addressing pain points through continuous discovery, from ideation to launch and growth, managing products throughout their entire lifecycle, and ensuring they deliver tangible value to customers. Driven by data and insights, thrive in creating result-oriented strategies that fuel business growth and maximize revenue potential.
SKILLS
Strategic Product Management | Growth Marketing | Product Lifecycle Management | Product Launch | Market Research | Consumer Marketing | Campaigns Management | SEO | Go-to-market strategy | Digital Marketing | Content Strategy | Syndicated & Panel Data Analysis | Nielsen | Kantar | ComScore | Key Performance Indicators (KPI) | Budget P&L Management | Pivot | VBA Excel | Tableau | Power BI| Relationship Building | Teamwork | Stakeholder Relations | Agile | Salesforce | Sage ERP | Canva | HubSpot | SEM.
Summary of General Responsibilities:
• Product Management: Leading creation and execution of product marketing plans, ensuring alignment with strategic initiatives and driving key insights through comprehensive analysis.
• Strategic Planning: Developing and implementing annual strategic marketing plans, including portfolio strategy, business performance reporting, and overall brand stewardship.
• Cross-functional collaboration: Collaborating with internal and external teams, integrating strategic and execution efforts across the organization for new brand development and implementation.
• Innovation Leadership: Driving consumer-driven innovation pipelines, overseeing project commercialization, and ensuring adherence to brand guidelines throughout the product development cycle.
• Financial Management: Managing end-to-end annual and monthly budget forecasting, defining price policies, and monitoring expenses to ensure projects are completed on time and within budget.
• Marketing Campaigns: Creating and overseeing execution of tailored marketing campaigns, utilizing consumer preferences and market trends insights to advance messaging persuasiveness among the target audience.
• Performance Monitoring: Monitoring brand performance through key performance indicators (KPIs), overseeing brand health indicators, and recommending tactical growth activities.
• Stakeholder Relationships: Building and maintaining external relationships, such as partner agencies, and aligning decision-making across teams through key integration points.
• Market Analysis: Conducting industry and competitor analysis, utilizing data-driven decision-making, and applying agile methodologies to assess demand and identify untapped market opportunities.
• Team Leadership: Managing and leading cross-functional teams, providing guidance, coaching, and mentorship to ensure optimal team performance.
PROFESSIONAL EXPERIENCE
Brand Manager
The Crump Group Inc. Canada Sept 2023 – Till date
• Creation and execution of brand management plans, delivering against strategic brand initiatives and strong business recommendations through in-depth competitive, consumer, shopper, financial and product analysis.
• Supported brand positioning work which informed an entire re-launch of the Caledon Farm’s brand with new visual identity & packaging,
• Managed OLV campaign development for Caledon Farms with YouTube advertising & Meta to expand awareness & penetration.
• Led implementation of new packaging management software system to streamline the artwork approval process for new products, and digital asset management enhancing efficiency and accountability.
• Working closely with core cross-functional and external partners throughout the product development cycle to build plans, launch innovation, and ensure execution within brand guidelines.
• Creating key processes including portfolio strategy, planning, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc), and overall brand stewardship.
• Supporting alignment and decision-making across teams through key integration points with relevant functions.
• Leading packaging design development and execution to drive breakthrough impact at shelf, while ensuring brand
standards are met.

Innovation Consultant (MBET Practicum)
RSM Canada Mar 2023 – July 2023
• Collaborated on a team-based consulting project to assess demand for accounting and advisory services among startups in pre-seed stage.
• Acted as the liaison, between team, clients, and other stakeholders, facilitating smooth project execution and ensuring timely delivery of agreed-upon deliverables to RSM.
• Applied agile methodologies in developing data analysis planning documents to understand internal and external stakeholder expectations and align project goals.
• Conducted interviews with 20+ key stakeholders within early-stage startup ecosystem, identifying opportunities for RSM’s services and strategic positioning,
• Utilized MECE (Mutually Exclusive, Collectively Exhaustive) consulting tools, 4S, Value Map, and TOSCA principles to structure and analyze complex business issues.
• Successfully designed strategy maps that established clear connections between RSM’s capabilities, internal processes, and business goals.
Business Consultant (MBET Practicum)
TAMVOES Canada Oct 2022 – Feb 2023 TAMVOES is a SaaS start-up providing an online platform that empowers users to manage their holistic health information all in one easy-to-use place.
• Conducted opportunity assessment to evaluate the viability and potential of TAMVOES’ current business model.
• Carried out industry analysis, competitors analysis, 20+ stakeholder interviews, and used thematic analysis techniques to
dissect interview data.
• Worked closely with a team of consultants and executives to identify untapped market opportunities and developed efficient
client engagement activities for TAMVOES.
• Re-designed TAMVOES value proposition and business model to streamline business operations, to drive customer
retention, and reduce customer churn.
Product Marketing Manager
Saro Lifecare June 2019 – Aug 2022
• Designed and implemented annual strategic marketing plans, working with global and local stakeholders to create growth roadmap for all brands.
• Managed end-to-end annual and monthly budget forecasting with finance and Sales teams, defining price policy for all products within portfolio, delivering 65% growth in revenue and profitability.
• Improved Go-To-Market strategy, utilizing consumer preferences and market trends insights to advance messaging persuasiveness among target audience achieving over 100% consumer base growth.
• Led cross-functional teams to create consumer-driven innovation pipeline, launched and rebranded 12+ products, delivered +20% incremental Net Sales and gained +5% market share.
• Collaborated with internal and external teams (program managers, sales enablement, finance, and creative) in creating and implementing marketing activities to ensure objectives and business goals are met.
• Led national rollout of Hospital Connect Program, fostering alignment and consensus among stakeholders, resulting in successful implementation across 1,000+ hospitals & 50% increase in brand loyalty.
• Produced compelling internal and external marketing content (customer testimonials, blog posts, video content) in collaboration with program teams to execute campaigns across various channels.
• Overseed production of marketing collateral (brochures, videos, and presentations), ensuring consistent brand identity and messaging.
• Analyzed campaign metrics, providing actionable insights for continuous improvement, resulting in 20% increase in campaign ROI.
• Managed a team of 3; coached, mentored and provided guidance to help them reach their maximum potential.
Marketing Specialist
Saro Lifecare Sept 2017 – May 2019
• Assisted in planning and deployment of marketing strategies, achieving 20% increase in lead generation and 10% growth in customer acquisition.
• Coordinated and executed events (trade shows, webinars, product launch events), resulting in 35% increased brand visibility and customer engagement.
• Conducted industry analysis, consumer research and competitive trends to identify market opportunities that contributed to conceptualization of new product ideas.
• Participated in creative development process, briefing of agencies, and stakeholders alignment leading to faster approval process and increase in visual consistency.
• Monitored brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating) and recommended tactical activities that fostered growth.

Marketing Associate – Startup Support
Co-Creation Hub Oct 2015 – Aug 2017
• Managed marketing initiatives for 15+ tech start-ups across pre-incubation, incubation, and acceleration programs.
• Organized and participated in community events (conferences, seminars, workshops) to build community and enhance
brand awareness.
• Developed and executed social media and communication campaigns to align with marketing strategies.
• Monitored all digital plans and engagements including creation of engaging text, image, and video content for social media platforms.
• Coordinated with Marketing, PR, and communication teams to ensure brand consistency.
• Managed budget and vendor executions of marketing funds to achieve the desired ROI.
• Consolidated and reported all marketing campaigns to marketing manager with clearly defined achievements.
• Managed local and external vendors/agencies to drive success and accountability within the scope of tasks at hand.
EDUCATION
Master of Business, Entrepreneurship and Technology (MBET)
UniversityofWaterloo CumulativeAverage – 90.2% Distinction
Bachelor of Science in Accounting
Obafemi Awolowo University GPA: 4.5/5.0 – Distinction
PROFESSIONAL CERTIFICATION Product Marketing Certified
Product Marketing Alliance, USA
Certificate in Technical Sales
Conrad School of Business & Entrepreneurship, University of Waterloo
Certified Management Consultant
Canadian Association of Management Consultants (CMC)
Certificate in Digital Marketing
Brainstation ®
Aug 2023
Sept 2015
Dec 2023 Aug 2023 Aug 2023 May 2023