Paloma Fernandes

Volunteer Experience

VP of Marketing, WarmWorkers, Wilfrid Laurier University

2015 – 2016

·      Raised awareness about homelessness by advertising events using social media, posters etc.

·      Designed and edited promotional material for advertising e.g. logos, posters

·      Actively participated in various volunteer opportunities e.g. Share the Warmth, etc.

Relevant Projects

Davids Footwear Advertising Plan, Sheridan College

September 2019 – December 2019

·       Redesigned and restructured Davids Footwear’s advertising strategy and tailored a plan targeting the younger market

Marketing Plan, Sheridan College

September 2019 – December 2019

·       Consulted with a local business to devise a detailed marketing plan

·       Produced social media campaigns and search engine marketing tactics to optimize advertising prospects

·       Identified different approaches to broaden community and consumer engagement

Work Experience

Cards Advisor, Royal Bank of Canada, Mississauga

March 2018 – December 2019

·      Interacted with RBC clients over the phone ensuring excellent service and a positive outcome in a fast-paced environment

·      Assisted with daily transactions and ensured problems were resolved upon first point of contact

·      Contributed to team goals by ensuring weekly statistics were met or exceeded.

·      Assisted with training new advisors and integration to independence

·      Complied with RBC policies and procedures ensuring clients’ information was safeguarded

Summer Student, AIESEC Canada, Krakow, Poland

Summer 2016

·      Prepared materials to develop student’s English-speaking skills, according to the Polish system of learning

·      Produced lesson plans and educational activities for students

·      Presented lessons and coaching to students both individually and in groups

Summer Student, Citizenship & Immigration Canada, Toronto

Summer 2015

·      Organized and input files into the CIC database ensuring accuracy of information

·      Worked alongside staff in order to fulfill various administrative tasks

·      Assigned files to immigration officers according to current capacity of work

Summer Student, Canada Revenue Agency, Tax Services, Oshawa

Summer 2014

·      Verified accuracy of customer business profiles on the CRA database

·      Contacted customers via telephone to validate and rectify discrepancies

·      Worked with a team of students and assisted with various administrative tasks as required

·      Completed customer lists efficiently to ensure service levels were achieved