CIMMO Partnering with DX3, Canada’s Biggest Retail, Marketing and Technology Event

Farah is a creative digital artist and Neuroscientist. She discovered her passion for marketing communication at McGill University, where she obtained her degree in Psychology and Neurosciences. Farah is an eager reader who is very interested in understanding the influence of Neuro-marketing on digital communications. In this regard, Farah aims at exploring the impact of social media on modern marketing communication, as well as its impact on consumers' perceptions and behaviours, especially within the millennials and generation Z demographics. To do so, and as a digital native, Farah has developed a full mastery over the different digital communication tools, such as Adobe Creative Tools, and social media communication channels. She also loves writing and is one of the contributors to the CIMMO blog.