Join us at DX3 Canada – 10th Anniversary Edition March 2-5, 2021. Make sure to check out The Cast of the Age of Digital Advertising with Shahzad Gidwani, CIMMO CMO, as panel moderator.

More about DX3 Canada:

200+ Speakers

50+ Episodes

3 Summits

It has been a tumultuous time for us all, and yet it has been also the most exciting for those of us in the technology space. We have seen some of our alumni brands shoot to the stars while others have been adapting and evolving. We have seen the rapid growth of small brands, the stumbling of giants, and everything in between. Over the past 10 years, DX3 has always been committed to the nexus of retail, marketing, and technology, and for our 10th annual event, we are taking it a step further. Presenting – DX3 Season 10 with 56+ episodes streaming on March 2-5 virtually. This season we will explore, what will the future look like post pandemic?

DX3 2021 speaking faculty will give you industry insights on key focused areas; Retail, Marketing, and Technology.


TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) Chief Content and Communications Officer, Paige Sontag, announced earlier this month that Madeleine Christmann has been named Executive Director of Public Relations and Events for CIMMO, effective immediately.

Madeleine is a young professional in the marketing industry who is currently completing her Bachelor of Commerce – Marketing Degree at Humber College in Toronto. Madeleine holds a diploma in Marketing for Fashion and Entertainment from the Toronto Film School. She will be joining the CIMMO team to execute and develop the PR strategy, assist the Communications and Content Officer in various tasks, as well as the coordination of CIMMO’s events.

Madeleine brings a fresh energy and the perspective of a current student with experience in writing PR, creating client collateral, event planning and developing strategic marketing plans. She is an excellent addition to the current CIMMO executive team.


Toronto, ON, Canada (September 20, 2020)- The Chartered Institute of Marketing Management of Ontario (CIMMO) is pleased to announce that Redeemer University has received accreditation for the Bachelor of Arts in Business Marketing. Founded in 1988, CIMMO is the only chartered marketing association in Ontario that serves as a global accrediting body for marketing programs and is a marketing education network connecting students, educators, and marketers worldwide.

“CIMMO Accreditation identifies institutions that have demonstrated educational excellence in all areas, including teaching, research, curricula development, and student learning,” said Emily Gaszynski, Chief Accreditation Officer of CIMMO adding: “We congratulate Redeemer University and Professor Laurie Busuttil, Chair of the Business Program, on earning accreditation for their marketing degree program, and applaud the entire Redeemer team including the administration, faculty, directors, staff, and students for their roles in earning this important achievement.”

Synonymous with the highest standards of quality, CIMMO Accreditation inspires new ways of thinking within marketing education in Ontario. Globally, Redeemer University now joins the group of selected business schools that have earned this high level of recognition.

Professor Laurie Busuttil, the Business Department head, said, “I wish to thank those at CIMMO Accreditation for this recognition. The Business Department at Redeemer has worked hard to achieve this distinction and will continue to enforce the code of ethics and promote and employ the standards established by CIMMO.”

CIMMO Accreditation provides a framework of 12 international standards against which marketing programs assess the quality of their educational services. These standards ensure continuous improvement, state-of-the-art marketing skills and competencies, keeping the schools’ focus on their mission to innovate and drive impact. CIMMO-accredited programs have successfully undergone a rigorous review process conducted by their peers in the marketing community, ensuring that they have the resources, curriculum, and commitment needed to provide students with a high level, future and market-focused marketing education.

To acquire the accreditation, the institution must first become a CIMMO member or maintain in good standing CIMMO’s institutional membership. The program also needs to undergo curriculum changes, developing and implementing a mission-driven plan to satisfy the accreditation quality standards. Furthermore, the CIMMO marketing accreditation requires the satisfaction of an additional set of accreditation standards specific to the discipline and the marketing profession.

“Redeemer’s commitment to earning the institutional membership and the Marketing Degree accreditation is a true reflection of the dedication, not only to their students and the marketing community but to the marketing industry as a whole,” noted Emily. “CIMMO accreditation signals that the Redeemer’s marketing graduates who have completed the marketing degree program are grounded in solid foundational skills and are prepared to assume critical responsibilities, serving the business ecosystem while promoting integrity to their practice of the marketing profession.”


The Chartered Institute of Marketing Management of Ontario is the only chartered professional marketing body in Ontario. It was created by the Proclamation Pr 13 enacted by her Majesty, Queen Elizabeth II, with the advice and consent of the Legislative Assembly of the Province of Ontario on May 24 of 1988. Since then, CIMMO has evolved to reflect the rapidly changing needs of the marketing industry, connecting educators, students and the marketing industry to achieve a common goal: to create the future generation of marketing leaders helping to make the world a better place through marketing.




Paige Sonatg

Chief Content and Communications Officer



CIMMO Members Have 20% Coupon Code to Register for DX3 PLUSE

CIMMO is proud to announce another partnership with DX3. According to DX3 Pulse, as COVID 19 hits with a second wave, retailers and marketers are facing fundamental challenges, if not existential threats. At the DX3 event portal, the argument is that technology, rather than being the source of disruption, is scrambling to catch up. They see digital transformation in retail accelerated, reducing years in changes into weeks or months. Retailers and Marketers plunge deeper than ever into customer experience, highlighting safety in addition to personalization and convenience. DX3 Pulse represents an opportunity to rethink the future from the ground up, by having extremely relevant conversations. Sergio Frias, CIMMO’s Chief Customer Experience Officer will join thought leaders in retail and marketing to discuss the future of the industry, help people navigate these troubled waters, and share hope and hopefully provide clarity.

On the other hand, DX3 pulse speaking faculty will give industry insights on key focused areas: Retail, Marketing, and Tech. They will share their challenges and opportunities on how to build a brand and be relevant in this transformed environment. We urge you to take in as much as you can from this thought-provoking one-day virtual event.

This year, the DX3 PULSE theme will be about evolving, shifting practices, systems, and paradigms.  Businesses are in need of surviving and striving for the new reality. Suddenly changing consumers, buying behaviours and social interactions have forced us into rethinking the whole business proposition and product offering. Learn how to use and implement new tools, channels, and strategies toward success. Gain new ideas, diverse perspectives, and discover what leading businesses are doing to be successful in these pivotal times.



CIMMO Members should use the code CIMMO20 to get 20% off their tickets.

Partnership between CIMMO and Preemptor AI is an important step to face COVID-19 impacts.

TORONTO, Sept. 30th, 2020 – The Chartered Institute of Marketing Management of Ontario (CIMMO) is thrilled to announce a partnership with Preemptor AI. Preemptor is a Canadian cybersecurity company that uses AI for Identity Verification in academia, financial services, and telemedicine.

 This partnership aims to reinforce CIMMO’S commitment to ethical integrity in the marketing industry. Preemptor AI was founded by professor and entrepreneur, Midierson Maia, and it is being accelerated by the Spark Centre in Canada.

 “We believe that Preemptor can be an ally of CIMMO during the certification process, ensuring their tests comply with academic integrity policies”, says Midierson Maia, President, and CEO of Preemptor AI.

 COVID-19 has brought an existential threat to learning institutions, such as colleges, universities, and accreditation bodies. As these institutions have moved to the online remote delivery model, the number of academic dishonesty incidents involving cheating, plagiarism, and impersonation have increased exponentially since March 2020.

 “As an accreditation body, CIMMO is looking for modern tools to ensure integrity and ethical compliance”, says Youssef Youssef, President of CIMMO. By using Preemptor AI, test-takers and students can prove their academic originality through the Preemptor Originality Score and Preemptor Originality Seal. It is not only a way to avoid being caught during academic dishonesty attempts, but it is also a way to be certified twice. In the case of CIMMO, test-takers, when approved, will receive both the CIMMO certificate and Preemptor Originality when using Preemptor to do the tests. It is a way to demonstrate that the certified professionals respected CIMMO’s ethical guidelines.

 To be able to use Preemptor, test-takers need to validate their identity on Preemptor AI. The system was designed to recognize and validate the identity of test-takers or students using behavioral biometrics that helps you to identify yourself by using your typing cadence signature. This technology can measure the rhythm of a user during the writing process, ensuring that who is writing an assignment or test is the test-taker, preventing impersonation and ghostwriting.

 “For CIMMO, this partnership is not only a new way to prevent academic dishonesty and uphold CIMMO’s ethical standards, but it is also a way to combine ethics and technological innovation”, says Youssef Youssef, President of CIMMO.

To read more about CIMMO and Preemptor, please visit the websites:

CIMMO Welcomes Walid Kanafani as Associate Vice President for the Middle East and North Africa (MENA)

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef, announced this week Mr. Walid Kanafani as CIMMO’s Associate Vice President for the Middle East and North Africa.

Walid is a Chartered Professional Marketer with over 30 years of extensive experience across a spectrum of managerial leadership in Strategic Marketing & Media Planning, Account & Brand Management, Corporate & Integrated Marketing Communications, Product Launches & Activation, Professional Media Buying, Digital & Social Media implementation, Research & Analysis.

Walid’s portfolio of clients includes Global Investment House, Commercial Bank of Kuwait, Land Rover, Jaguar, Landmark Group, Ford, Colgate-Palmolive, Danone, LG, Al Shayaa Group, Toyota, Lexus, Chrysler Group, Boubyan Bank, Kuwait Foundation for the Advancement of Sciences (KFAS), British Airlines, Nestle, Mercedes, The Promenade, Scientific Center, Australian College of Kuwait, KLM, Jashenmal, Peugeot, Samsung, Ahli United Bank, Etisalat, Volvo, Azadea Group, Singapore Airlines, Ericsson, L’Oréal, Audi, Carrefour & Tamdeen Group.

Walid is also an award-winning marketing professional with outstanding records of recognition in the Middle East and aboard. Here is a list of his latest awards:

  • IAA Global Compass Champion Award – June 2020
  • Advertising Creativity Award – December 2018 & 2019
  • Dubai Lynx Silver Award – March 2017 & 2019
  • Cannes Lions Silver Award – June 2017
  • Dubai Lynx Gold Award – Mach 2017

Dr. Youssef announced also that Mr. Walid Kanafani will be leading, CIMMO’s MENA region operations,  from his headquarter in Kuwait City at Salwa, Salem Ghanem Al Harees Street, Block 7, Building 8, Floor 2, P.O.Box 3054, Safat 13031, Kuwait.

We are excited to welcome Walid to the CIMMO family and we are looking forward to working together towards making the World a Better Place through Marketing.

Blockchain Revolution 2020 Virtual Conference

As a community partner, we are happy to inform our membership that The Blockchain Revolution Global conference will be returning this October to offer an innovative and fully-virtual experience.

Co-hosted by the Blockchain Research Institute and MCI Canada, the premier enterprise blockchain conference will feature speakers from across the blockchain ecosystem, including enterprise, thought leaders like Don and Alex Tapscott (Co-founders at the Blockchain Research Institute), Sarah Muttitt (VP and CIO at SickKids), Dale Chrystie (Blockchain Strategist at FedEx), and J. Christopher Giancarlo (Former Chairman of the CFTC). The event will run from October 26th-30th and will include a range of keynotes, panels, and discussions on the most pressing topics relevant to blockchain transformation in business, government, and society.

Don’t miss out on this incredible opportunity to engage with some of the leading voices in the enterprise blockchain revolution! Register for Blockchain Revolution Global 2020 today and use this code 5CBRG to enjoy a 10% discount.

To register, please click here

Humber Online Solutions Webinars

CIMMO is delighted to invite members and stakeholders to join Humber Online Solutions’ webinars series. Registration is free. To register just click on each title.

Wednesday Sept 23, 2020 @ 7:00 to 8:00 PM

The Future of Technology in Retail

Thursday Sept 24, 2020 @ 7:00 to 8:00 PM

Build Your e-Commerce Store with Shopify

Saturday Sept 26, 2020 @ 12:00 to 1:00 PM

Blogging 101: How to Be A Successful Blogger

Thursday Oct 1, 2020 @ 7:00 to 8:00 PM

Digital Analytics; Measuring Social Media ROI

Saturday Oct 3, 2020 @ 10:00 to 11:00 AM

Web Scraping


CIMMO Is Collaborating with Humber Online Solutions to help Small Businesses Navigate the Challenges of COVID-19

CIMMO is delighted to announce a new relationship with Humber Online Solutions to assist Ontario’s Business Ecosystem to endure the challenges posed by the COVID-19 crisis. Through this connection, CIMMO members and CIMMO HUB startups will have access to webinars, training and services provided by the Humber Online Solutions platform.

About Humber Online Solutions

Humber Online Solutions team is a program supported by Humber’s Applied Research & Innovation and the Ontario Centres of Excellence (OCE). Since 2015, small and medium-sized businesses have had the opportunity to work with Humber College to develop and integrate technology into their business. The program matches skilled students with local businesses to optimize and build their online presence. Using Humber College’s resources, business partners can build a sustainable platform to further their business goals and overcome challenges.

By partnering with students, businesses will offer unique and vital industry experience that will assist in the development of essential soft skills. This relationship contributes to the training of highly qualified graduates, which promotes exposure for Ontario businesses and a diverse, multi-generational market of business connections. Humber Online Solutions connects talented students from various Humber programs and faculties with small businesses in Ontario looking to improve their online presence.

The services offered by HOS include:

  • Website development
  • Graphic design
  • Brand development
  • Content creation
  • Website photography and videography
  • Social media integration and blogging
  • Skills and training for long-term sustainability and maintenance of the website

According to Hanadi Alnawab, Professor and Program Coordinator of Humber’s Bachelor of Commerce in Digital Business Management and the founder of Humber Online Solutions, this collaboration represents an excellent opportunity to support small businesses during these critical times. At the same time, it provides our students with a valuable experiential learning opportunity, one of the foundational tenets of the Polytechnic Education model.

Dr. Malak Attia, CIMMO’s Chief Learning Officer, states that “this partnership is a step forward in CIMMO’s mission to make the world a better place through marketing by connecting the students and the business community, highlighting that Humber’s Faculty of Business was the first Business School in Ontario to be accredited by CIMMO.”



Paige Sontag

Chief Content and Communications Officer



Affaf Zahid

Executive Director

Communications and Operations



Navigating Covid-19: Support Materials for CIMMO’s Marketing Community

CIMMO is committed to supporting and empowering its members and community as we find our way forward during these uncertain times. We will continue to work diligently to update this list of resources regularly to ensure you have access to the most relevant and reliable information.

Covid-19 updates

Resources for the marketing ecosystem

  • The Canada Business App provides government resources & tools to small and medium-sized businesses.
  • Competition Bureau, in coordination with Health Canada, is taking action against misleading advertising and performance claims related to products and services aimed at preventing, treating or curing COVID-19.
  • You can find information on how to apply for Employment Insurance here.
  • Canadian Legal FAQs (Sherrard Kuzz LLP) to assist employers.
  • Subscribe to the AGL newsletter, published quarterly, and focuses on small businesses, specifically highlighting the micro-business subsector.

Mental Health & Covid-19


Resources for students

  • Keep learning during this critical time– CIMMO is offering non-members free access to CIMMO’s Skills Academy. You can now take advantage of more than 4000 curated courses, webinars, technical Reports, and marketing tools.
  • Numeris provides weekly insights that are invaluable for students to stay up-to-date with audience trends.
  • IAB Canada is offering a free educational webinars 

At CIMMO we have made it our mission to make the world a better place through marketing, and during these trying times, we will continue to do our part in helping you evolve, adapt and, ultimately, thrive in our new reality.