Blog Articles

Articles

Hey Exec: Are you Paying Attention to Artificial Intelligence in 2023?

2023 is the year of Artificial Intelligence (AI). It doesn’t matter where you are in the corporate ladder, you need to be paying careful attention to this technology now! Why? To scale your resources...

Executive Development Methods

Highly skilled executives are key for organizations to continue delivering better-than-expected results. With these challenging times, executives need to keep looking to develop their competencies and...

DX3 Canada is on March 8-9, Virtually! Have you Registered Yet?

We are just 3 weeks away from Canada’s largest marketing, retail and tech event! The 11th annual DX3 Canada will no doubt be the best yet—with two full days of world-class content and speakers that...

Alignment between planning and execution: The leader’s role

Alignment starts at the top. It is the role of a leader to define a path forward, create movement, and align people with the organizational strategy. They are required to execute the plan toward...

Capitalism in Crisis, the Books don’t Balance, what are the Implications on Marketing

By Fabiano Ormaneze  Social inequality, major inheritances, and the fragility of the actual capitalism concept are forcing people to rethink actual capitalism.   Inequality is the definition of the...

The Journey Talk featuring Jaeden Auguste

Welcome to The Journey Talk with Rafa Uccello! Here we talk to young marketing professionals about their career journey, aspirations and inspirations. Get to know more about the people that are...

Ethics in Marketing

Written by: Professor Laurie Busuttil, CPM When Max De Pree was CEO of the Herman Miller furniture company, he posed several questions for discussion at an executive leadership retreat. Two of these...

The Journey Talk featuring Paige Sontag

Welcome to The Journey Talk with Rafa Uccello! Here we talk to young marketing professionals about their career journey, aspirations and inspirations. Get to know more about the people that are...

Member Spotlight: Reginald Sheppard

By: Madeleine Christmann Check our member in the spotlight - Reginald Sheppard. Highlighting his thoughts on how the New Brunswick government should aim to use digital marketing strategies when...