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CIMMO STORIES

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All (83) All (83)The Journey Talk (5)BRAND>ed Content (4)25th Century Magazine (5)AI (1)Student Perspective (4)Member Success (4)Perspective (17)CIMMO News (25)Thought Leadership (16)Brain to Behaviour Perspective (2)
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Hey Exec: Are you Paying Attention to Artificial Intelligence in 2023?

2023 is the year of Artificial Intelligence (AI). It doesn’t matter where you are in the corporate ladder, you need to be paying careful attention...

Executive Development Methods

Highly skilled executives are key for organizations to continue delivering better-than-expected results. With these challenging times, executives need to keep looking to develop their competencies...

DX3 Canada is on March 8-9, Virtually! Have you Registered Yet?

We are just 3 weeks away from Canada’s largest marketing, retail and tech event! The 11th annual DX3 Canada will no doubt be the best...

Alignment between planning and execution: The leader’s role

Alignment starts at the top. It is the role of a leader to define a path forward, create movement, and align people with the organizational...

Capitalism in Crisis, the Books don’t Balance, what are the Implications on Marketing

By Fabiano Ormaneze  Social inequality, major inheritances, and the fragility of the actual capitalism concept are forcing people to rethink actual capitalism.   Inequality is...

The Journey Talk featuring Jaeden Auguste

Welcome to The Journey Talk with Rafa Uccello! Here we talk to young marketing professionals about their career journey, aspirations and inspirations. Get to know...

Ethics in Marketing

Written by: Professor Laurie Busuttil, CPM When Max De Pree was CEO of the Herman Miller furniture company, he posed several questions for discussion at...

The Journey Talk featuring Paige Sontag

Welcome to The Journey Talk with Rafa Uccello! Here we talk to young marketing professionals about their career journey, aspirations and inspirations. Get to know...

Member Spotlight: Reginald Sheppard

By: Madeleine Christmann Check our member in the spotlight - Reginald Sheppard. Highlighting his thoughts on how the New Brunswick government should aim to use...

25th Century Magazine: Innovation from the Brazilian outskirts

By Mario Quintino  Inspired by the desire for change, consultant links creativity and transformation with a project in Capão Redondo.  A little over ten years...

BRAND>ed Content: What’s Your Story Podcast

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following...

25th Century Magazine: Shaky foundations, building the education of the future

By Mario Gregório Experts discuss current difficulties and indicate the paths education should take.  Technological evolution and the behavioural changes arising from it, pose not...

Execution in business

Peter F. Drucker said, “Management is doing things right; leadership is doing the right things”. Similarly, I would say that planning is doing things right...

CIMMO IS PARTICIPATING IN DX3 CANADA – 10th ANNIVERSARY EDITION: GET 25% OFF YOUR TICKETS

Join us at DX3 Canada – 10th Anniversary Edition March 2-5, 2021. Make sure to check out The Cast of the Age of Digital Advertising...

The Journey Talk featuring Amani Youssef

Welcome to The Journey Talk with Rafa Uccello! Here we talk to young marketing professionals about their career journey, aspirations and inspirations. Get to know...

25th Century Magazine: Heading toward the future, by boat

25th Century Magazine was created by Midierson Maia and it is focused on long-term impacts of disruptive technology. It seeks to bring the reader a...

25th Century Magazine: Forget about dystopia, the future is exponential!

Forget about dystopia, the future is exponential! Voicers' goals merge education and human potential to promote an inclusive society. By Midierson Maia and Fabiano Ormaneze...

BRAND>ed Content: Engaging Content and Storytelling

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following...

Planning

“For tomorrow belongs to the people who prepare for it today.” —African proverb   The COVID-19 pandemic has clearly identified a significant gap in management...

CIMMO WELCOMES MADELEINE CHRISTMANN AS EXECUTIVE DIRECTOR OF PUBLIC RELATIONS AND EVENTS

TORONTO, ON - The Chartered Institute of Marketing Management of Ontario (CIMMO) Chief Content and Communications Officer, Paige Sontag, announced earlier this month that Madeleine...

The Journey Talk – Emme Anderson

Welcome to The Journey Talk with Rafa Uccello! Here we talk to young marketing professionals about their career journey, aspirations and inspirations. Get to know...

BRAIN TO BEHAVIOUR: UNIVERSAL GRAMMAR

Welcome to the CIMMO Brain to Behaviour Perspective Series – where we will introduce a psychology principle and draw a parallel with modern-day marketing. Enjoy...

BRAND>ed Content: Focus on the Digital Landscape and the Tourism Industry

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following...

REDEEMER UNIVERSITY MARKETING DEGREE EARNS CIMMO ACCREDITATION

Toronto, ON, Canada (September 20, 2020)- The Chartered Institute of Marketing Management of Ontario (CIMMO) is pleased to announce that Redeemer University has received accreditation...

The Journey Talk featuring Erika Sabrina Giuggio

Welcome to The Journey Talk with Rafa Uccello! Here we talk to young marketing professionals about their career journey, aspirations and inspirations. Get to know...

BRAIN TO BEHAVIOUR: CLASSICAL CONDITIONING

Welcome to the CIMMO Brain to Behaviour Perspective Series – where we will introduce a psychology principle and draw a parallel with modern-day marketing. Enjoy...

BOOST IN DIGITAL MARKETING DUE TO COVID-19

Welcome to the CIMMO Young Marketer Perspective where young professionals are providing us with their take on important topics in marketing. Our goal is to...

BRAND>ed Content: Building Brands and Telling Stories

BRAND>ed is a strategic brand digital marketing agency specializing in integrated marketing solutions as well as all aspects of online marketing and mobile. The following...

CIMMO Members Have 20% Coupon Code to Register for DX3 PLUSE

CIMMO is proud to announce another partnership with DX3. According to DX3 Pulse, as COVID 19 hits with a second wave, retailers and marketers are...

Partnership between CIMMO and Preemptor AI is an important step to face COVID-19 impacts.

TORONTO, Sept. 30th, 2020 - The Chartered Institute of Marketing Management of Ontario (CIMMO) is thrilled to announce a partnership with Preemptor AI. Preemptor is...

THE YOUTUBE EIGHT SECOND DILEMMA

Welcome to the CIMMO Young Marketer Perspective where young professionals are providing us their take on important topics in marketing. Our goal is to provide...

MARKETING LESSONS LEARNED FROM CULTURAL INSENSITIVITY

Welcome to the CIMMO Young Marketer Perspective where young professionals are providing us with their take on important topics in marketing. Our goal is to...

Individual work, and Individuals Working Together

“If you want to go fast, go alone. If you want to far, go together.” —African Proverb   There are two different approaches that lead...

CIMMO Welcomes Walid Kanafani as Associate Vice President for the Middle East and North Africa (MENA)

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef, announced this week Mr. Walid Kanafani...

Blockchain Revolution 2020 Virtual Conference

As a community partner, we are happy to inform our membership that The Blockchain Revolution Global conference will be returning this October to offer an...

Humber Online Solutions Webinars

CIMMO is delighted to invite members and stakeholders to join Humber Online Solutions' webinars series. Registration is free. To register just click on each title...

CIMMO Is Collaborating with Humber Online Solutions to help Small Businesses Navigate the Challenges of COVID-19

CIMMO is delighted to announce a new relationship with Humber Online Solutions to assist Ontario’s Business Ecosystem to endure the challenges posed by the COVID-19 crisis. Through...

Navigating Covid-19: Support Materials for CIMMO’s Marketing Community

CIMMO is committed to supporting and empowering its members and community as we find our way forward during these uncertain times. We will continue to...

CIMMO Welcomes Shahzad Gidwani as Chief Marketing Officer

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef, announced this week that Mr. Shahzad...

Are leaders born or made?

Since the early days of human studies, many people have tried to answer the simple yet difficult question: “Are leaders born or made?” There is...

Statement about Racism and Discrimination

For more than a week, we’ve been witnessing the events that led to the tragic and unjust death of George Floyd. And sadly, black racism...

CEOs’ values, ethics, behaviour, and organizational outcome

This article is about the influence of CEOs’ values and behaviours on their organizations’ culture, which shapes performance outcomes and secures a long-lasting market leadership...

CIMMO Welcomes Priscila Sano as the Operations’ Executive Director

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Priscila...

CIMMO welcomes Affaf Zahid as the Communications’ Executive Director

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Affaf...

CIMMO Welcomes Sérgio Frias as Chief Customer Experience Officer CXO

Dr. Youssef Youssef, CIMMO's President is pleased to announce the appointment of Mr. Sérgio Frias as CIMMO's Chief Customer Experience Office CXO. Sergio Frias is...

THE CHARTERED INSTITUTE OF MARKETING MANAGEMENT OF ONTARIO (CIMMO) NAMES PAIGE SONTAG CHIEF CONTENT OFFICER

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Paige...

Join CIMMO / Durham webinar on Customer Experience during the COVID-19 Crisis

  CIMMO President Dr. Youssef Ahmad Youssef, Ph.D. and Sergio Frias, CIMMO's  Chief Customer Experience Officer will discuss how business’s relationship with customers is nourished...

Are Marketing and Ethics Mutually Exclusive?

Ethics in marketing is a hot topic that draws a fine line between right and wrong, depending on how you look at it. But what...

The Perfect Combination

With the use of multimedia platforms, marketers design million-dollar campaigns, hire a plethora of creative professionals in the hope of eliciting an emotional tie between...

Strong Individuals

With work now defined by the global crisis of the Covid-19 pandemic, the current focus of companies is supporting their workforces—at home. Coupled with technological...

Remote Leadership

By Bilal Hamadeh & Dr. Susan Murray The rapid onset of the coronavirus (Covid-19), is changing the way we live and the way we work...

The Invisible Assault on Humanity

These are challenging times for all of us. The world is under attack by the Coronavirus Covid-19. I’m not going to sugar-coat it, it’s serious...

Can leaders always deliver?

Status quo is not—or should not—be an option for any organization. Organizations need people to deliver better-than-expected results, with a focus on continuous growth, over...

Leader vs. Manager: Reality or Myth?

In business, one of the ongoing and endless discussions is the comparison between leaders and managers. A quick Google search shows over 155 million results...

Branding: More than meets the eye

Nicholas Di Cuia, CPM, CM, CAAP, RGD   For as long as I can remember—and I’ve been in the industry for 30 years—branding has been...

Rewards, Events and Premiums: Three Ways Brands Reach the Youth Market

What more can be written about reaching the youth market that hasn’t appeared, already? As long as there are new generations, there will be room...

Marketing and Psychology

With the use of multimedia platforms, marketers finance million-dollar campaigns, hire several creative directors with the hope of eliciting an emotional connection between the consumer...

21C marketing strategy and tactics offered by marketing service providers are out of reach for many Canadian small businesses. There is a way through Mentor Partnerships.

In my thirty years of marketing, I have witnessed the transition from 20th century to 21st century marketing strategy and tactics. Strategy and tactics developed...

CIMMO and Demand Metric Strengthening Relationship

We are very proud to announce that The Chartered Institute of Marketing Management of Ontario and Demand Metric have strengthened their partnership, and CIMMO's current...

CIMMO Partnering with DX3, Canada’s Biggest Retail, Marketing and Technology Event

CIMMO Members have a special discount to attend the DX3, Canada’s biggest retail, marketing and technology event, and it will take place for its 9th...

What is Neuromarketing, and how can it help your Brand?

You’ve probably heard the term "neuromarketing" recently, as it is becoming a commonly used marketing practice. So what is neuromarketing, and what does it comprise?...

Why is Marketing considered an Investment?

When we think of investing, what comes to mind may be in terms of money, time, intellect, or material. Investing may include more than one...

Women In Management Network: Connecting Diverse Professionals and Inspiring Emerging Marketers

On Tuesday, October 1, 2019, the Women in Management Network (WMN), part of University of Ottawa’s Telfer School of Management, hosted a #RealTalks Marketing Panel...

CIMMO Celebrates the 2019 Certified Marketers

This summer, CIMMO is celebrating the 2019 Certified Marketer graduates. In a memorable graduation ceremony, including, Certified Marketers, parents, partners, members of CIMMO’s executive team...

The value of people, the fifth “P” of the marketing mix cannot be understated.

Unwittingly, I have become a student of the 5th P of the marketing mix'  people.   A brand’s touchpoint is its people. It is the staff...

Taiwo O. Soetan, CPM, earns Ph.D.

  Taiwo (Tai) Soetan has earned a Ph.D. in Higher Education from the University of North Dakota, Grand Forks, U.S.A. Holders of this degree are...

Nadia Niccoli joins CIMMO’s Board of Directors

CIMMO is very pleased to announce Nadia Niccoli as a board member. Nadia is an accomplished and driven marketer with over twelve years of success...

Nicholas Di Cuia joins CIMMO’s Board of Directors

CIMMO is pleased to announce Nicholas Di Cuia as a member of the Board of Directors. Nicholas has been in the advertising and design industry...

Sanjay Puri joins CIMMO’s Board of Directors

CIMMO is pleased to announce Sanjay Puri as member of the Board of Directors. Sanjay is a strategic & integrated thinker with extensive experience and...

CIMMO – BEX Institute partnership

The Chartered Institute of Marketing Management of Ontario is pleased to announce that it has agreed with the Business Excellence Institute – BEX in Ireland...

CIMMO expands partnership with the Business Excellence Institute – Irland

The Chartered Institute of Marketing Management of Ontario (CIMMO) and The Business Excellence (BEX) Institute of Irland are expanding the horizons of collaboration and partnership...

CIMMO is a Proud Media Sponsor of eTail Canada 2019

Join us at eTail Canada 2019! Since 1999, the top retail minds have converged for eTail where they discuss the latest omnichannel retail strategies across...

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