We are very proud to announce that The Chartered Institute of Marketing Management of Ontario and Demand Metric have strengthened their partnership, and CIMMO’s current and future members have reasons to celebrate. Demand Metric is a well-established corporation that provides over 1000+ tools, training courses and software to help established or entry-level marketers, product managers and consultants operate at their highest efficiency.

Effective January 2020, CIMMO members will have a complimentary pro membership which is valued at 1164 CAD. This membership will enable accessibility to five premium tools and templates per month and 300+ free guides, reports, webinars and a multitude of other resources.  In addition, CIMMO members will have an established digital marketing learning path within Demand Metric University which includes fourteen video modules with three levels of certification exams in an array of topics such as Content Marketing, Blogging for Business, SEO, Online Advertising, Social Media and Demand Generation strategy.  Finally, a 50% discount code for unlimited membership with Demand metric will also be provided to all CIMMO members.

CIMMO is delighted with this collaboration as part of many others to come aiming at providing our valuable members with added value to their membership.

Farah is a creative digital artist and Neuroscientist. She discovered her passion for marketing communication at McGill University, where she obtained her degree in Psychology and Neurosciences. Farah is an eager reader who is very interested in understanding the influence of Neuro-marketing on digital communications. In this regard, Farah aims at exploring the impact of social media on modern marketing communication, as well as its impact on consumers' perceptions and behaviours, especially within the millennials and generation Z demographics. To do so, and as a digital native, Farah has developed a full mastery over the different digital communication tools, such as Adobe Creative Tools, and social media communication channels. She also loves writing and is one of the contributors to the CIMMO blog.

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