Course Category: Foundational Knowledge CEM and CPM

In this course, you will learn about the roles and responsibilities of the client and agency personnel in the development of national and international advertising campaigns. The relationship between marketing planning and advertising planning, corporate plans, marketing plans, and advertising plans are examined.   Elements of creative planning and media planning are covered. The sales promotion component of the course focuses on the most commonly used sales promotion techniques, their roles, advantages, and limitations. In addition, students are introduced to public relations. The role of social media will be examined and assessed critically throughout the entire course.

Skills and Competencies

By completing this course you will be able to examine the marketing promotional mix including advertising, publicity, personal selling, and sales promotion from an integrated approach where you will be able to create and manage promotional tools to successfully execute a strategic marketing plan. 

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration that the course is for you.

In an era dominated by the Internet of Things (IoT) and Big Data, marketing analytics increasingly plays a fundamental role in the business decision-making process, where marketing analytics leverage the quality of business decision-making by helping organizations better understand customers and competitors. In this course, you will be exposed to the basics of marketing analytics highlighting the use of technologies to collect and analyze “Big Data”  customer information, such as purchase history, customer profile, search behavior, and survey data. The primary focus of the course is to acquire basic competency in marketing analytics. You will employ basic statistics and quantitative methods in the course through interactive cases, mini-projects, and exercises. Upon successful completion of the course, you will be able to collect, analyze and transform the unstructured data from across all marketing channels into actual marketing insights.

Skills and Competencies

Marketing Analytics is an application of data science to marketing decision problems that will enable you to understand and take advantage of the unprecedented growth and availability of customer data. You will be able to understand structured and unstructured data sets and solve marketing problems due to challenges such as data acquisition, management, visualization, and analysis. The course explores customer data analysis techniques and their theoretical foundations to help you acquire analytic skills that can be applied to real-world marketing problems. The course examines ethical and technical issues related to data privacy.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

This course aims to help marketers develop an understanding of the influence consumer behavior has on marketing activities. The course discusses the psychological, social, and cultural concepts influencing the marketing decision-making process. The topics of the course discuss the importance of consumer behaviour and research shedding light on internal influences, such as motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation, change, and communications. The course analyses external influences such as culture, subculture, social class, reference groups and family,  the diffusion of innovation, and consumer decision-making.

Skills and Competencies

Upon successful completion of the course, students should be able to understand, explain and apply the key concepts related to the impact of consumer behaviour on marketing strategy. The course will help you to understand how as a marketer you can use your knowledge of consumer behaviour concepts to develop better marketing programs and strategies to influence behaviour.. From a marketing communication standpoint, you will be able to critically evaluate the effectiveness of advertisement campaigns, and promotions to influence the behaviour of consumers. The course will prepare you for analyzing trends in consumer behaviour and apply them to the marketing of an actual product or service.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration that the course is for you.

This course builds on the skills and knowledge gained in the Principles of Marketing course and initially reviews the concepts of marketing as they pertain to the Canadian market. These concepts and principles are then applied to the international marketplace where a disciplined approach to the analysis, planning, and execution of international marketing strategies is introduced.

Skills and Competencies

The course will allow you to examine the scope and challenges of international marketing; the dynamics of international trade; and the impact of culture, politics and international law in identifying and evaluating global marketing opportunities from a Canadian business enterprise.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

This course provides an overview of all aspects of marketing as practiced by Canadian organizations. You will be invited examine product, price, promotion and distribution frameworks as separate and integrated subsets of the marketing mix. These are explored as strategies to satisfy consumer wants and needs and to achieve organizational objectives.

Skills and Competencies

The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in case studies requiring research of current materials and practical application of concepts.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

Since marketing strategy is the long-term direction of an organization, this course takes a broad approach to strategy, considering both the economics of strategy and the customer side of managing strategy in practice.

Imporatnt Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

This course aims to provide marketer with a basic understanding of the issues involved in ensuring ethical marketing and decision-making. The focus of the course is understanding the ethical dimensions of marketing-related decisions, deploying an ethical framework to determine the best outcome. Furthermore, the course provides opportunities for applying implementation of the main concepts by allowing marketers to practice ethical decision-making skills in analyzing real-life cases and to explore self-selected ethical marketing issues.