TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Priscila Sano has been named Operations’ Executive Director for CIMMO, effective immediately.

Priscila H. Sano has a strategic marketing vision, identifying process vulnerabilities and developing action plans focused on Customer Experience’ excellence. Priscila has long-standing experience in strategic and operational planning, analyzing business results to ensure action plan execution.  Priscila has over ten years’ experience in CRM Management and Ombudsman functions, in the banking and construction industries, designing and implementing customer loyalty strategies resulting in high levels of Customer Satisfaction. Priscila has a substantial background in marketing analytics, management of supplier KPIs such as TMA, SLA, dropout rate, TME, turnover, absenteeism, and operational quality, to improve operational control and customer experience quality control.

On behalf of the CIMMO family, Dr. Youssef Youssef welcomes Mrs. Zahid to the team.

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