TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Affaf Zahid has been named Communications Executive Director for CIMMO, effective immediately.

Affaf has always had a passion for creative communications. With 8+ years of experience in project management and marketing initiatives in Higher Education, Affaf is adept in the production and effective execution of communication strategies across multiple mediums. Affaf is also a creative writer and strongly believes that the core of marketing is powerful storytelling. Affaf holds an Honours BA in English Literature and Book & Media Studies from the University of Toronto and an MA in English from McMaster University. Affaf is excited to draw from the academic and professional domains of her postsecondary experience to deliver CIMMO’s vision and empower the next generation of marketing thought leaders.

On behalf of the CIMMO family, Dr. Youssef Youssef welcomes Ms. Zahid to the team.

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