Dr. Youssef Youssef, CIMMO’s President is pleased to announce the appointment of Mr. Sérgio Frias as CIMMO’s Chief Customer Experience Office CXO. Sergio Frias is a senior executive with experience in the Construction, Tobacco and Aerospace industries, where he held leadership positions in Supply Chain, Sales, Contracts, Business Development, amongst others, in companies such as British American Tobacco, Embraer, Bombardier and De Havilland, making extensive use of Marketing as a tool to develop business opportunities and to overcome market and business-specific challenges. Sergio’s most successful career endeavour was the turn around of the business under his leadership, supporting airline Customers and other aircraft operators globally, changing from operations centric to Customer-centric relationships with multiple business partners. This turn around was possible due to the implementation of NICE (Nurturing Insights about Customers Experiences) which is a people and organizational development program, based on mapping Customers’ experience journey, optimizing the resources, evaluating the teams’ profiles to have the right people at the right place, using the right processes, to deliver a world-class experience to Customers.

Sergio Frias will be leading the development of the CIMMO / NICE Training, Assessment and Certification under CIMMO’s flagship. Dr. Youssef Youssef is very happy to welcome Mr. Sérgio Frias to the CIMMO family.

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