TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef announced earlier this month that Paige Sontag, currently Manager, Client Strategy at Nielsen Media has been named Chief Content Officer for CIMMO, effective immediately.

Ms. Sontag is a passionate marketing professional with more than 4 years of experience providing data-driven insights to clients using a wide range of advertising technology platforms. At Nielsen Media, she works hands-on with clients to ensure they have the tools to plan, optimize and act against their digital marketing objectives. She holds a Bachelor of Arts Honours in English and Psychology at Queen’s University, and a Post-Graduate Certificate in Research Analysis at Georgian College.

In her newly appointed Executive role at CIMMO, Ms. Sontag will lead the development of content initiatives to drive new and current business. She will map out a content strategy that supports and extends CIMMO marketing initiatives, ensuring continual improvement of customer affinity and retention through storytelling. She will leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers.

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